The International Heavy Motorcycles Exhibition is Taiwan’s annual premier motorcycle show. The official website plays a key role in delivering event information and shaping the brand image. However, the original website faced several issues:
Lack of a unified design language, resulting in a cluttered layout
Inconsistent UI components and poor user experience
Severe responsiveness issues on mobile devices
Objectives
To redesign the website with WordPress & Elementor, creating a consistent visual system that reflects the brand identity while ensuring a smooth browsing experience across all devices.
Solutions
1. Unified Visual Identity
Rebuilt the design foundation using Blocksy theme
Created a custom color scheme (primary, secondary, accent)
Standardized typography for headings, body text, and auxiliary text (optimized for both Chinese & English)
Designed consistent UI components: buttons, forms, menus, icons
2. Redesigned Page Layouts
Reconstructed layouts with Elementor’s native functions for easier future management
Optimized RWD design for seamless browsing across desktop, tablet, and mobile
Added interactive effects (hover, scroll) to enhance engagement
Outcome
The redesigned website achieved visual and structural consistency, reinforcing the brand identity. Users now experience a smoother and more professional interface across all pages and devices. Additionally, the streamlined backend ensures easier content updates and long-term maintenance.
